Frenelle Jewellery was established by Judy and Dennis Wood - the current owners.
The name "Frenelle" was chosen after a lengthy search looking for a word that was; short, everyone could pronounce, spell correctly, and was available as a website name in multiple countries, as well as on multiple media sites. These requirements reduced the list considerably, and "Frenelle" was selected.
The word "Frenelle" is frequently used as both a first name and surname in France. The word itself has many meanings, but is associated with someone who is; versatile, musical, artistic and has an independent nature with the freedom to express their creative ideas and abilities.
Motivation for change
If you battle the Auckland traffic each day, you will appreciate our motivation in finding a business where we did not have to face the traffic chaos each day.
Every year, the traffic seems to grow worse and our lack of patience with it grows even more. We had a very strong desire to find something we could operate from home.
Dennis literally travelled on the southern motorway for 27 years while working as a uniformed officer and Detective in the NZ Police. After retiring from the Police, he worked for a Chartered Accounting Firm in the CBD for nine years completing two degrees, including an MBA.
The photo below with Dennis in uniform was taken around 1992 at the top of Vulcan Lane in Auckland city.
Dennis spends his spare time working around their Karaka lifestyle block, particularly in the orchard, helping out on the family dairy farm, fishing with his kids and playing the piano.
Judy is a former lecturer, having taught business with the Auckland University of Technology, also for 27 years.
Judy's spare time is taken up with painting and her preferred medium is acrylic on canvas. Her work has been exhibited and sold through various art shows and galleries. Her work can be seen on www.judywood.co.nz.
Judy also loves working in the orchard, gardening, painting and helping at her son’s café on the corner of Federal and Wolfe in Auckland’s CBD.
Judy's passion for art saw them purchase an art gallery which they operated for just over three years. During this time, the website for the gallery (www.mobileart.co.nz) was completely rebuilt and new skills in search engine optimisation, selling online and perfecting social media marketing were learnt by both Dennis and Judy through formal training and a LOT of reading.
These skills are now being put to good use in this lastest full-time venture.
Frenelle Jewellery evolved, not only from a strong wish to avoid the motorway at all costs, but also from Judy’s passion for design and making her own fashion jewellery.
There was also a desire to offer jewellery to the market that represented better value for money than the current online options.
Apart from the jewellery being, not only of good quality and affordable, we wanted our business to be different and offer something more attractive to our customers. We are aiming to build a business that offers our customers;
Distinct saving in time - instead of you having to physically visit one or more stores.
Very easy to use shopping cart and purchase process.
Fast delivery and tracking – we live and operate in New Zealand – where our customers are based.
Good communication with an option to receive the latest information on promotions.
New products in store almost weekly.
A good range of products to suit all occasions, styles and tastes.
Good presentation of products – so customers can feel confident in sending jewellery as a gift direct to the recipient (we also offer a gift wrapping option).
We would like to give our customers the best shopping experience we can, so if you feel we could do things better, we would love to hear from you.
We hope you enjoy our website.